HIRING Harvey Keitel isn’t cheap – but adverts starring the Hollywood heavyweight are money well spent.
He tops industry mag Campaign’s table of the most effective celebrity ads ever . . . if not the best loved or most memorable. But they made billions in new sales for big brands. Dan Jones rounds up the top ten.
1. Johnnie Walker: Harvey Keitel/ Jenson Button
‘Keep Walking’ (2008) – Profit generated: £1.7billion
2. Tesco: Jane Horrocks/ Prunella Scales
‘Every Little Helps’ (1999) – Turnover up £9.4billion as Tesco overtook Sainsbury’sTesco
3. Morrisons: Diarmuid Gavin
‘Let’s Grow’ (2009) – Generated £21.57 for every £1 spentImage Courtesy of The Advertising Archives
4. BT: Bob Hoskins
‘It’s Good To Talk’ (1995) – Generated extra £297million in salesAdvertising Archive
5. Travelocity: Alan Whicker
‘Hello, World’ (2005) – Increased sales by 135% and market share by 44%check copyright
6. Marks & Spencer: Twiggy
‘Your M&S’ (2006) – Sales up by 9.1% after decline of 1.4% in the previous quarterPA:Press Association
7. Walkers: Gary Lineker
‘Make A Nice Guy Nasty’ (2002) – Sales up 105%, market share up from 21% to 27%Pacemaker Press
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8. Snickers: Rowan Atkinson
‘You’re Not You When You’re Hungry’ (2016) – Sales up £53.5million
9. Direct Line: Harvey Keitel
The Winston Wolf character (2016) – Made £1.22 profit for every £1 spent
10. HMRC: Adam Hart-Davis
Advertising Archive ‘Tax Doesn’t Have To Be Taxing’ (2005) – Generated tax savings of £185milion[/caption]