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Category Archives: Pregnancy

Mothercare’s ad praised for showing post-birth mums with pillowy bellies, stretch marks and swollen boobs

Category : Fabulous , Parenting , Pregnancy

MOTHERCARE has been praised for its latest campaign which shows new mums with their natural post-natal bodies.
Swollen boobs, stretch marks and soft bellies are pride of place in the new Body Proud Mums campaign, which includes 10 images that will be promoted across London tube stations.
Mothercare Mothercare’s latest campaign Body Proud Mums aims to celebrate the natural post-birth body, stretch marks and all[/caption]
Staggeringly, over a half of new mums admit to not being proud of their bodies after giving birth, according to new research by Mothercare.
The campaign definitely comes at an important time, with over 80 per cent of UK mums saying they compare their post-birth pictures to unrealistic images online.
And over a quarter of those surveyed admitted they feel pressure from the media to look a certain way after pregnancy.
The problem isn’t just limited to mums, with 90 per cent of women aged 18-25 saying they expect their bodies to match up to celebrities and those on social media.
Mothercare Swollen boobs and soft bellies are pride of place in the new campaign[/caption]
Mothercare 80 per cent of UK mums say they compare their post-birth pictures to unrealistic images online – and the campaign hopes to address this[/caption]
Over half of new mums (51 per cent) say they use filters when posting online to conceal parts of their bodies they don’t like.
Meanwhile, 61 per cent of mums say they feel their true pre and post-natal experiences are not properly reflected in the media.
Linda Papadopulous, psychologist and author, praised the campaign.
She said: “The way we see and value our appearance, our ‘body image’ can significantly affect our thoughts, feelings, behaviours and overall quality of life.
“This campaign hopes to reduce some of the pressures that new mums may be feeling by celebrating the body changes that come with motherhood rather than trying to edit them out.
Mothercare Over a half of new mums admit to not being proud of their bodies after giving birth[/caption]
Mothercare Over half of new mums (51 per cent) say they use filters when posting online to conceal parts of their bodies[/caption]
“Very often, we end up showing compassion to others that we simply can’t show to ourselves when it comes to how we feel about our bodies.”
Photographer Sophie Mayanne, who pledged in 2017 to never digitally manipulate skin in her work, shot the campaign.
Sophie said: “The aim is for mums of all shapes and sizes to be able to identify with these photos in one way or another, and to feel more confident with their imperfections.”
Mothercare The mums were not airbrushed in the ad campaign, which will be displayed across London tubes[/caption]
Mothercare Campaign photographer Sophie Mayanne pledged in 2017 to never digitally manipulate skin in her work[/caption]



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And these brutally honest photos of mums’ post-baby bodies are the most relatable thing you will see today.
Previously mummy blogger Sophie Cachia shared a VERY candid post about having sex to bring on labour… so would YOU try it?
Meanwhile, Sophie had the internet in stitches after sharing a seemingly innocent snap with her son.


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Celtic WAG Helen Flanagan talks about her struggle with Hyperemesis while pregnant with youngest daughter Delila

Category : Celtic , Pregnancy , TV & Showbiz

CELTIC WAG Helen Flanagan has opened up on her struggles while pregnant with her youngest daughter.
The model – engaged to Hoops ace Scott Sinclair – battled Hypermesis before giving birth to baby Delila.
Helen shared her blog post on Instagram
Hyperemesis is excessive nausea and vomiting during pregnancy and can lead to dehydration and weight loss.
Helen battled it during her first pregnancy with Matilda and again last year.

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She posted: “Me and Scott were living in an apartment in Manchester at the time and I remember him coming home from training in the afternoon and I was unable to leave the couch all day from being sick and I was waiting for him to bring me a box of food home from the canteen.

View this post on Instagram

New blog on @delilahrubyuk website on hyperemesis xxx
A post shared by Helen Flanagan (@hjgflanagan) on Jan 13, 2019 at 4:04am PST

“I remember having to carry sick bags with me everywhere and as soon as I got to the car park I’d be non stop throwing up.
“Scott would climb into bed with his Netflix with chicken soup and I would literally throw up at the smell.
“Hyperemesis is absolutely RUBBISH it makes you feel so miserable but you feel bad for complaining as you are so lucky to be expecting.
“At the time reaching 3 months pregnant feels an absolute lifetime away when you feel so weak and miserable and unable to do anything.”
Helen opened up in her blog post
The Corrie actress explained how she got through the sickness spells with box sets and support from her family.
She offered advice to expectant mothers with the same issue including drinking strawberry water and eating rice.



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We told how Helen shared adorable snaps of both baby daughters at the same age and couldn’t believe how DIFFERENT they look.
And how she waited six years until Scott Sinclair was ready for a baby as she hinted at a wedding date.
You can read more about Helen’s experience in her blog post HERE.

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