THE Scottish Sun radio has managed to capture the ears of 27,000 Scots music fans in the 10 months since it launched.
Having debuted on the airwaves in the New Year with three channels, today RAJAR figures confirm that the new radio stations are proving a hit.
The Scottish Sun radio has managed to capture the ears of 27,000 Scots music fans in the 10 months since it launched.Getty – Contributor
The figures also reveal that are listeners tuning into the stations for longer.
The stations are also shown to have reached 27,000 listeners weekly between April and September, with each music fan tuning in for seven-and-a-half hours a week on average.
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This more than doubles the 13,000 weekly listeners that were choosing to spend an average of six hours a week listening to the stations mix from launch to April.
That means that all in all, the likes of Sun Hits and Sun 80s managed to charm 205,000 listening (or maybe sing-a-long) time out of Scotland each week..
DOING THE DOUBLE
When you do the double there's only one playlist to listen to…
DOUBLE Vision – Foreigner
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Snoop D.O. DOUBLE G – Snoop Dogg
DOUBLE Take -Blondie
DOUBLE Standard – Sheena Easton
Lady DOUBLE Dealer – Deep Purple
Bad Body DOUBLE – Imogen Heap
DOUBLE E – Neil Young
DOUBLE Time – Xzibit
Tie Our Love (In A DOUBLE Knot) – Dolly Parton
DOUBLE Agent – Rush
Having debuted on the airwaves in the New Year with three channels, today RAJAR figures confirm that the new stations are a hit
News Scotland and Wireless launched the new DAB and online music radio stations on New Year’s Day, broadcasting in central Scotland under The Scottish Sun brand.
Today’s figures show growth across all three stations, each of which are targeted at a different audience demographic, and outperforms a total radio market reach which remains flat quarter on quarter.
All radio listening hours have grown by four per cent in areas that transmit either Scottish Sun Hits, Scottish Sun 80s, or Scottish Sun Greatest Hits.
The Scottish Sun stations will continue to go from strength to strength, bringing listeners music and interviews from the biggest names in music.
For example, the Flashback 40 show hosted by David “Kid” Jensen was launched on Greatest Hits in August, featuring classic charts from years gone by, while some of the hottest names in music, including James Arthur, Little Mix, Olly Murs, Rak-Su and Sigrid have joined Elliot Holman on the Total Access show on Scottish Sun Hits.
Welcoming the figures, Richard Bogie, Managing Director of News Scotland, said: “We are delighted with these figures, which show that we have built on the early success we enjoyed in the first half of the year, and this gives us momentum as we press ahead with exciting plans for its future.
“We are focused on delivering entertaining content for listeners and ensuring that we entice more and more people to tune in and enjoy all that our stations have to offer.
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“The Scottish Sun radio stations are a strong addition to our print and digital offering for readers, listeners and advertisers and are a growing part of our strategy. The increasing reach of our brands across platforms is creating excellent new opportunities for commercial partners.”
Terry Underhill, Group Programme Director for Wireless, added: “What a great day for radio in Scotland.
“We always knew that the there was a gap in the market for some new and exciting radio stations, and the results we’ve received today confirm how popular our Scottish Sun stations are.
“To see these stations doubling in audience in just 12 weeks gives us great confidence to grow still further. Whether it’s the fantastic breadth of music on Scottish Sun Greatest Hits, the newest music on Scottish Sun Hits or the hugely popular Scottish Sun 80s, all stations are performing spectacularly well.”
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